What Essential Features to Look while Considering SEO in 2018?

SEO is now considered as one of the crucial factors of marketing of any website online. The features of search engine optimization help website owner with the improved business visibility, web traffic, high return on investment, branding and more customer insights too.  

Some of the features while considering 2018 SEO to gain more business credibility include-

1.      ON-Page Marketing- ON-page SEO marketing involves the techniques and work done on the company website itself. ON-page SEO involves writing and optimizing meta tags (title and description), site architecture, some landing pages etc. This feature assists to gain better prominence on search engines such as Google, Bing, and Yahoo.

2.      OFF-Page Marketing-OFF-page SEO is the technique that mainly works on organic search marketing for high ranking of a website. It includes incoming link variations, incoming link anchor text, link relevancy etc. This type of SEO technique works on directory submission optimization, incoming link timing, incoming link types and referral page optimization.

3.      Link Building- Link building is very significant factor in SEO. It is actually generating backlinks from third party websites. This mainly comes under Off-page marketing funnel. It can be done on different sites such as directory submission sites, article submission sites, press-release submission sites etc.

Find here- How Digital Marketing is becoming a Vital Part of an Online Business in 2018?

4.      Sitemap Creation- No SEO expert forgets to create a Sitemap of a website. Creating a sitemap is an efficient way to allow Google read your content. As in, sitemap helps Google to rank the content more effectively. It can also be uploaded on Google search engine to give a website the best SEO head start.  

5.      Keyword Density in Work-You heard of that SEO works on the basis of Keyword. Avoid keyword stuffing a lot in content. As per the latest SEO updates, the keyword should be 2.5-3% in the whole content. More than 3% of stuffed keywords make content irrelevant and confusing for readers, which in turn increases the bounce rate of a website from a better range of 40-45%.

6.      Relevance in Content-Although, content marketing and SEO are two diverse terms, but “Content is King” in search engine optimization. Content writers should be a storyteller in the form of writing; they should have knowledge to promote the services indirectly by content. Write contents that are relevant and in the storytelling form, not boring form. This helps to increase the number of readers or visitors to your website.   

7.      Optimize Meta Content-Meta Content optimization helps Google like search engine. Experts have suggested that meta content such as meta title and description works as the free pay-per-click services of Google. Anything missing out or improper sentence structure can become a big issue in SEO, which is why its optimization comes under the features to look when it comes to consider search engine optimization.

8.      Mobile Friendly SEO site-In today’s smart technology world, customizing a SEO site on mobile is a must for small or big brands in the market. A website that is optimized well should support mobile customization due to the reason that 70% of the work is already done when any user opens the link through mobile internet browser. There are tools available such as page speed insight tool to check the speed of a website on different devices like mobile phone and personal computer.

9.      Pay-Per Click Services- Now, it is possible to reach the target audience with the right online advertisement. Pay-per-click services are directly related to big business brand as this service drives high revenue to the official site online. The best part of this feature is that the company has to pay only when it gets the click by any individual online. Thus, it can set a yearly budget to keep an eye and control on the costs.  

10.  Product Feed SEO- While product feed SEO, normalizing the product variants helps to enhance the ranking of a website on search engines. If you do categorization of the products and services offered by you, then it will assist you in long run.

With all these features to give emphasize while considering SEO in 2018, one should be concerned for getting services of affordable search engine optimization and hiring a team of SEO experts to earn high number of click on the web pages of unique websites.

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